
runningMalex FotografieSpring to June 2026, roughly 50 hours
Why a photographer stayed invisible despite having an SEO plugin
Malex Fotografie had an SEO plugin, nine city landing pages and almost no local visibility. The cause was not marketing but the foundation: two plugins cancelling each other out, every section written into the HTML three times, and city pages that were copies of the homepage. Rebuilt across twelve stages and roughly 50 hours, with measurable results.
- 8.3 s → under 2.5 sLargest Contentful Paint, mobile (field)
- 11.6 s → 7 sLargest Contentful Paint, mobile (lab)
- 77 → 12 occurrences (−84%)display:none dead weight in homepage markup
- WordPress 6.9.4
- Kadence Theme + Blocks
- Rank Math
- W3 Total Cache
- EWWW Image Optimizer
- Schema.org / JSON-LD



